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The Recruiters Masterclass

Help make a difference to those living with cystic fibrosis by joining The Recruiters Masterclass. Simply donate to access a week of online recruitment masterclasses led by the very best experts in the industry.


US Recruiters Masterclass

In 2013, David Kingston, a colleague and friend, tragically lost his daughter, Emma, to cystic fibrosis. We thought about a ball, a social or an auction - but all too often these charitable events raise less than you think and provide little value to those donating. We went back to the drawing board and after much thought we had an idea - why don't we host a series of online training classes that will give something genuinely useful back to the market we work in and help raise money for those living with cyistic fibrosis. The Recruiters Masterclass was born! 


Last May our first Recruiters Masterclass in support of the UK based Cystic Fibrosis Trust raised £6896.80, with over 60 recruitment businesses tuning in to watch our five uk recruitment experts. It was a great success - so we're doing it again, but this time we're going stateside. 

For the first week of february five US recruitment giants will be generously hosting an online masterclass each over a week to help raise funds for the Cystic Fibrosis Foundation. Each morning from 1st-5th February a masterclass will be broadcast at 11am CST / 9am PST / 12pm EST / 5pm GMT - so US and UK businesses can all get involved. 

Matt Charney - Creating killer recruiting content
Mark Tortorici - Power up your Sourcing
Craig Fisher - Inbound Recruitment: How to look sharp and share for results
Will Thomson - What a recruiter REALLY does #iamarecruiter
Stacy Donovan Zapar - Shhhhh... The Secrets of My Success

Find out more about these classes below... 

How does it work? Simply donate (we're recommending $250 / £170) to the Cystic Fibrosis Foundation via our CrowdRise page and your entire business can access our week of masterclasses, including all the recordings, indefinitely. Remember to leave your name and email! By donating you will be sent a unique link each morning on the first week of February to gain access to that day's broadcast, and another link after to access the recording. 

Donate what you can afford, but if just 80 businesses donated $250 / £170 we would be able to raise $20,000 / £13650 for those living with cystic fibrosis. We at Colleague Software will also commit to donating an amount to cover any costs incurred by CrowdRise.

Please share this page to your social networks and on Twitter using #RecMasterclass!

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Remember to leave your name and email!

Cystic Fibrosis FoundationWhat is Cystic Fibrosis? Cystic fibrosis is a life-threatening, genetic disease that causes persistent lung infections and progressively limits the ability to breathe. In people with CF, a defective gene causes a thick, buildup of mucus in the lungs, pancreas and other organs. In the lungs, the mucus clogs the airways and traps bacteria leading to infections, extensive lung damage and eventually, respiratory failure. In the pancreas, the mucus prevents the release of digestive enzymes that allow the body to break down food and absorb vital nutrients.

What is the Cystic Fibrosis Foundation? The mission of the Cystic Fibrosis Foundation is to cure cystic fibrosis and to provide all people with the disease the opportunity to lead full, productive lives by funding research and drug development, promoting individualized treatment and ensuring access to high-quality, specialized care.


The Masterclasses

Matt Charney - Creating killer recruiting content

1st February - 11am CST, 9am PST, 12pm EST, 5pm GMT

This session will cover best practices for content creation, marketing & messaging for HR and recruiting professionals. By focusing on narrative, tone, style and storytelling techniques leveraged by both Hollywood and Madison Avenue, this session will show you how to transform your communication approach for creating engaging, compelling and relevant content for candidates, employees and the C-Suite to build both a business case and your HR brand.  

Matt Charney is the Executive Editor for Recruiting Daily, whose flagship property, RecruitingBlogs, is the world's largest social network and content sharing platform for recruiting and HR professionals. Matt has been named as one of the top 25 influencers in recruiting by publications like the Huffington Post, Glassdoor, CareerBuilder & LinkedIn, and has been recognized as a 2015 HR Trendsetter by HR Magazine & The Society of Human Resources Management, a 2015 HRO Today Superstar (Analyst/Influencer) by the Human Resources Outsourcing Association, as one of the top 40 HR Bloggers Under 40 by the HRBN and as an official mentor for the South by Southwest Interactive Festival, among other awards and honors. His blog was also named one of the top 15 business blogs to follow by WordPress. Matt serves as a member of the advisory boards for the Candidate Experience Awards, Rolepoint, Take The Interview, LifeGuides, Textio, Universum, Clinch and HiringSolved. He is also a mentor for Talent Tech Labs, the world's largest dedicated VC fund for recruiting and talent technologies.


Mark Tortorici - Power up your Sourcing

Mark Tortorici

2nd February, 11am CST - 2nd February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Are you looking for ways to boost your sourcing?  Are you looking for more candidate choices? Do you only have a small amount of time to source per day? Then prepare to power-up your sourcing!  In this session you will learn:  How to construct search strings that find candidate profiles with limited information.  How to manipulate information on LinkedIn and capture candidates without paying for a Premium Account.  How to create natural language searches that capture what people say they do on their profiles (not just job titles).  How to mine profiles on popular social network sites such as Twitter, Facebook, Google Plus and Pinterest.  How to use browser extensions and user scripts.  If you feel that you are hitting a wall in your sourcing efforts, then after this session you will walk away with a whole new set of actionable sourcing techniques.

Mark Tortorici is a Training, Recruiting, and Sourcing Manager who has been providing expert-level training for sourcers and recruiters since 1997.  Training focus includes high technology computer concepts, advanced active/passive sourcing techniques, and full life-cycle recruiting process.  Mark is also the founder of Transform Talent Acquisition, which specializes in sourcer / recruiter training.  He has put together and delivered robust training programs for companies like Google, Apple, Facebook, and Ebay.

Craig Fisher - Inbound Recruitment: How to look sharp and share for results

Craig Fisher

3rd February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Craig Fisher leads employer branding at CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, + many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide. b Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in N. America. He’s been detailed in the Wall Street Journal, Mashable, NBC News, and The Huffington Post; and is listed among HR and Recruiting's top influencers and most engaging conference speakers. 

Will Thomson - What a recruiter REALLY does #iamarecruiter

Will Thomson

4th February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Did you say at a young age  "I want to be a recruiter when I grow up"? Probably not. Recruiting chooses you.  You don't chose recruiting. As our profession evolves, and technology helps us identify candidates more easily, recruiters need to get back to the basics. The image of the recruiter is tarnished.  Recruiters need to take pride in what they do for a living.  

In this webinar, Will Thomson will take a close look at key characteristics of what makes a recruiter successful and how to differentiate yourself in a saturated recruiting market.  Will shares what he has done to make Bulls Eye Recruiting a success and how he has transformed his blog into a recruiting agency.  

Stacy Donovan Zapar - Shhhhh... The Secrets of My Success

Stacy Donovan Zapar

5th February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Stacy Zapar is a longtime recruiter / sourcer who’s parlayed those skills into a consulting / training business focused on employer branding, social recruiting and sourcing strategies. In this session, Stacy will share her best tips, tricks and strategies that have brought her the most success over the years. Learn quick, easy ways to maximize your recruiting ROI by building relationships, optimizing your recruiting process, improving candidate experience, driving employee referrals, increasing candidate engagement and strengthening your personal and employer brands. Walk away with the inspiration and the how-to knowledge to begin making smart changes right away that will have immediate impact.


Recruiters Masterclass Domate
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The Story behind The Recruiters Masterclass

Cystic Fibrosis Trust Recruiters Masterclass

In 2013, David Kingston, a colleague and friend, tragically lost his daughter to Cystic Fibrosis. Since that time we at Colleague have often talked about hosting a charitable event to raise funds for the Cystic Fibrosis Trust - a fantastic organisation which helps fund research and supports patients and families affected by this disease. We thought about a ball, a social or an auction - but all too often these charitable events raise less than you think and provide little value to those donating. We went back to the drawing board and after much thought we had an idea - why don't we host a series of online training classes that will give something genuinely useful back to the market we work in and help raise money for the CF Trust. The Recruiters Masterclass was born. 

After much organising we hosted our first Recruiters Masterclass in May 2015 – a week of five online sessions featuring industry leaders such as Johnny Campbell, Lisa Jones, Katharine Robinson, Andy Headworth and Roy Ripper. All generously gave their time for free.  The setup was simple, donate to the Cystic Fibrosis Trust and we would give access to the live masterclasses and their recordings. In the end over 60 recruitment businesses took part, with hundreds of consultants watching live – and most importantly we raised £6896.80 towards the Cystic Fibrosis Trust.

Above Photo: David Kingston and Louis Welcomme with SNAP Childcare at the Cystic Fibrosis Trust HQ. 




Past Initiatives: The Recruiters Masterclass - UK May 2015

Cystic Fibrosis Masterclas Recruitment

Barclay Jones MasterclassSociaTalent masterclassSourceress MasterclassSironaSaysRoy Ripper


Andy Headworth, Sirona Consulting – 10 ways to use LinkedIn more effectively for recruitment

Johnny Campbell, Social Talent – How to achieve an 85% passive candidate response rate

Roy Ripper – THREE things you HAVE to KNOW AND DO this year to earn more and be a successful recruiter

Katharine Robinson, Sourcing Hat – 5 Search Tactics for Recruiters

Lisa Jones, Barclay Jones – #RecruitClever with Twitter – Real ROI for Recruiters


Donate to Watch Recruiters Masterclass